Here’s why India’s top OTT platforms make Playstream a part of their Video Marketing

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Light up your Video Marketing!
Playstream has been a proven Reach Tool for multiple OTT platforms as its reach continues to grow across the biggest titles of the country! Their users engage with your Storytelling!
Explore new audience buckets!
With thousands of new users coming into the web, its important to be present across the internet to get access to newer audience buckets! With Playstream, a marketer is able to access Inventory at scale and understand where its audience lies.
Case Study

Metro Park Trailer Release on Playstream

Eros Now, One of India’s top subscription based OTT platforms showcasing its produced movies and Originals chose Playstream as its Trailer launch partner to promote METRO PARK starring Ranvir Shorey among other actors.
Reach
Playstream promoted METRO PARK for 6 consecutive days over 13 websites covering Premium News, Sports, entertainment and vernacular web portals. Here are the stats:

  1. 1.7 Million Completed Views
  2. CTR:1.32% 22000+ clicks
  3. Users opting for First Time Subscription: 7.39%
Brand Safety
For Brand Safety, Inventory placement screenshots were shared with the advertiser with Forensiq Report measuring Viewability, Impression Risk, etc.
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Why Playstream?

Video Consumption is on the rise. To promote your platform across the web, you need to be present everywhere! Playstream helps you just do that.
Case Study

Lukka Chupi Promotions with Arre

Arre, One of India’s most trending platforms showcasing showcasing content for the millenials. Arre enabled Playstream for promoting its Content in partnership with Lukka Chupi Starcast- Kartik Aaryan & Kriti Sanon amongst others.
Reach
Playstream syndicated Arre’s Video Content across top Indian sites like Network 18, Firstpost, Showsha, Bollywoodshaadis to capture Youth audience consuming Bollywood content over the web.

  1. 26000+ Sessions on Publisher site
  2. Promoted across top comscore sites
  3. 23969 new users according to Client G
Inventory Quality
Among top priority is the Inventory Quality and Viewability that plays the most important factor for any video promotion. Playstream enabled some of the top sites like News 18, Moneycontrol, Firstpost, Vikatan, Jagran , Punjab Kesari with 50% Viewability & above.
Brand Safety
For Brand Safety, Inventory placement screenshots were shared with the advertiser with Forensiq Report measuring Viewability, Impression Risk, etc.
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